We get plenty of compliments on this cooler bag and I always love showing it off! The qualoty/durability/craftsmanship is excellent!
The shape does make it a bit more difficult if trying to stack food or items outside of a bunch of ice and drinks. A stretchy style pocket on one panel in the inside would most likely solve the problem. The opening although having a long zipper doesn't open wide which when you think about it makes sense due to it having to be fairly structured to remain upright.
Overall we still love the bag and would buy again! We use it anytime we need to carry ice and drinks! We simply use other bags when going for a picnic etc.